High River Ford Offers
Real-Time Market Pricing

real-time market pricing

Tired of car dealers starting the negotiating process at FULL RETAIL price in the hopes that they can make a bunch of money off ONE CAR DEAL?

Our transparent process really is different than anything you’ve experienced before. We simply treat people the way we would want to be treated. We market value price our vehicles on an ongoing basis to be sure we are competitive and show you the actual reductions on EVERY new vehicle. Expect a relaxed atmosphere where your opinions matter. Take a short drive out of the city congestion where you can truly experience the features and benefits of your potential vehicle purchase.

How does Real-Time Market Pricing Work?

We constantly monitor the market in “Real-Time” to be sure that our vehicles are priced at a transactional price instead of a large markup that we hope someone will just say yes to. We know that the majority of consumers are online shopping and in order for us to be considered as a place to do business with we need to have competitive prices out there ALWAYS!

Why are we doing this?

We know that historically, the process of purchasing a vehicle has been a very time consuming, stressful and for the most part not an enjoyable experience. The customer wants to be sure they aren’t taken advantage of and wants a transparent buying experience without feeling pressured to make decisions that they may regret in the future. We can’t blame them as that is how we would want to be treated if we were purchasing something.

Why Choose High River Ford?


Our Real-Time Market Pricing process means that you WON’T overpay as most of the price negotiation has been done for you.

You will have access to purchase vehicles from both our locations and we have the ability to search/transfer in from all the Ford Dealerships in Canada to be sure we find the right vehicle for you.

We take multiple pictures of the EXACT vehicle and put them on our website as many of our customers come a great distance and that way there are NO surprises when you come to see the vehicle you wish to purchase. The price on the website or in the window of the vehicle is the price you pay excluding taxes only. No other hidden fees or ad-ons that some other dealers have been known to do.

Stop in to High River Ford near Calgary, AB and test drive a new Ford model! 



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