Price Beat Guarantee

"BEST PRICE" GUARANTEE  

HIGH RIVER FORD

We Will Not Be Undersold!

At High River Ford, we're committed to providing you with the best value — guaranteed. If you find a lower All-In Price (including all fees and taxes) on the same NEW Ford vehicle within 300 km of our dealership, we will beat it by 10% of the difference. PLUS — Your First Year of Regular Scheduled Maintenance Is On Us.

How It Works:

Before you purchase, simply bring us:

  • An ad, official quote, or link to a competitor’s website
  • The All-In Price (vehicle cost including all taxes and fees)
  • Vehicle must be the same model, trim, and equipment level and adjustments will be made for more or less equipment

If after talking with our General Manager or our Sales Manager, we are unable to beat it for some unforeseen reason, we’ll still cover your first year of regular scheduled maintenance — on the vehicle you purchased somewhere else. Just complete our Price Match Guarantee Form and provide proof of the finalized purchase price by way of a copy of your bill of sale.

Why All-In Pricing Matters

Many dealerships add hidden fees after advertising a low price. We believe in transparency — so our comparison is based on the full "All-In Price" to ensure you know the true cost of your new vehicle

Terms & Conditions

  1. First year of maintenance includes Ford's scheduled service intervals at 8,000 km up to 24,000 km or 12 months — whichever comes first and MUST be completed at either High River Ford or Foothills Ford.
  2. “Same Vehicle” refers to identical model, trim, and equipment. Price adjustments will be made for any differences in options or features.
  3. A factory order may be required to match some offers.
  4. Color or minor change in options may be required while still maintaining the Price Beat difference
  5. Demos, loaners, and previous model year vehicles are excluded.
  6. Vehicle must be in new, undamaged condition and in stock at another authorized Ford dealer.
  7. Offers based on factory order rainchecks or previously ordered vehicles are excluded.
  8. Misprints or advertising errors from other dealers do not qualify.
  9. Not valid for in house lease or in house finance
  10. Guarantee valid for each calendar month and resets monthly.
High River FordPrice Beat Guarantee